We focus on properties within 90 minutes of tier 2 cities, places where guests can escape without the friction of a full day of travel. These are scenic, hard to replicate settings that sit close enough to everyday life to become repeat destinations.
Many of the best boutique hospitality assets have been owned by the same families for decades. As those owners look toward retirement, there is often no clear succession plan in place, and their children frequently do not want to take over. These properties sit in a difficult size range: too large for individual buyers and too big to self manage, too small for institutional capital and traditional management alike.
Every Outpost property is brought to life through French Cowboys, our in-house design, construction, and management team. Because we are vertically integrated, the asset owner's interests and the operator's incentives stay aligned. We make decisions that serve the property as a whole, ensuring each experience feels consistent, intentional, and operationally strong while giving us full control over quality and scale.
Markets may change, but the desire for grounding, community, and access to nature stays constant. Technology promised connection, yet we often feel more distanced from the natural world. Today, we crave places that make us feel more human. We invest in that need: properties that let guests step away from routine and into something restorative and real.
A systematic approach to identifying, acquiring, repositioning, and operating boutique hospitality assets.
We identify underperforming, family-run properties with outdated design, thin marketing, and limited technology adoption. These are assets too small for institutional capital and too complex for local buyers.
We partner with high net worth individuals, small family offices, and local lenders who understand these markets and are willing to finance subscale, non-flagged hospitality.
Renovation and design are handled in-house, so we can start work from the day we close and adapt quickly as we uncover where the most value sits. Everything from construction and interiors to marketing, PR, website, and social media is released under one umbrella, keeping each project coordinated, flexible, and fully integrated.
We pair a team with deep experience running boutique hospitality assets with a modern operating stack and AI. That combination lets us drive room, food and beverage, and ancillary revenue while carefully managing costs with a lean team.
We establish a strong brand for each asset through marketing, social media, paid advertising, events, corporate sales, food and beverage, and local partnerships. That ongoing brand work drives asset performance over time and increases exit value at sale.
We focus on clustering properties in the same markets so our management company can establish a strong local presence, share resources across assets, and build deep expertise in the communities where we operate.
